HUNGER GAMES: MANAGING FOOD LOGISTICS CHALLENGES WHEN DEMAND SPIKES

Since it hit restaurants in January 2019, the Impossible Burger, which is made from plants but offers the taste and texture of beef, has been on a roll. When the company launched in Gelson’s Markets in southern California, the Impossible Burger zoomed to the top spot among packaged goods, outselling the next most popular product by a factor of six, the company reports.

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